OUR COMPANY
About Us
SWSE constitutes the company’s organizational framework, encompassing various entities such as the Sudbury Wolves Hockey Club, the Food & Beverage division catering to arena events, and the promotion company dedicated to attracting live shows and events. In spring 2017, SWSE expanded its family to include the Sudbury Spartans Football Club. In May 2018, it welcomed the Sudbury Five Basketball team, and most recently, in spring 2024, the Sudbury Cyclones Soccer club joined its ranks. Additionally, SWSE manages a portfolio of outdoor advertising, which includes transit and digital billboards.
SWSE Mission & Vision
Our mission is to engage, unite and inspire Greater Sudburians through sports and entertainment.
We will make Greater Sudbury Greater by bringing all of its diverse peoples together to experience joy and happiness by delivering exceptional sports and entertainment experiences, every single weekend.
We All Play for Sudbury
The spirit and mission of SWSE are perfectly captured in the dynamic and versatile tagline, ‘We All Play for Sudbury.
In Greater Sudbury, sports entertainment serves as more than mere recreation; it acts as a unifying catalyst, binding the community together. SWSE comprehends the profound influence of sports on individuals, families, and the entire region. Through entities like the Sudbury Wolves hockey club, Sudbury FIVE basketball club, Sudbury Spartans football club, Sudbury Cyclones soccer club, and the SWSE Play It Forward charity, SWSE has ingrained itself deeply within the community, fostering a spirit of togetherness and local pride.
“We All Play for Sudbury” epitomizes the inclusive ethos of SWSE. It strikes a chord with athletes, enthusiasts, and supporters alike, stressing that each person has a vital role to play in cultivating a dynamic sports culture. Whether one is a player on the field, a devoted supporter in the stands, or a community member who recognizes the transformative potential of sports, this tagline binds us all together under a shared objective: to honor and elevate Sudbury through sports and entertainment.
SWSE Values
At SWSE, we live by values that ensure each experience is memorable, unifying, and joyful. These values shape our decisions, actions, and the way we interact with our community.